/* Campaign landing: one decision, grounded in the whole product. */
.start-landing { --header-height:72px; }
.start-landing main { --start-secondary:var(--muted); }
.start-landing main h2 { font-size:clamp(36px,4.4vw,62px); line-height:1; }
.start-landing main p { font-size:17px; }
.start-landing [hidden] { display:none !important; }
.start-section { padding-block:68px; }
.start-header { position:sticky; top:0; z-index:30; background:var(--ink); border-bottom:1px solid var(--rule); }
.start-header-inner { display:flex; align-items:center; gap:32px; min-height:72px; }
.start-header nav { display:flex; gap:28px; margin-left:auto; font-size:14px; }
.start-header nav a { display:inline-flex; align-items:center; min-height:44px; }
.start-header nav a:hover { color:var(--volt); text-decoration:underline; }
.start-header .button { min-height:46px; }
.start-hero-layout { display:grid; grid-template-columns:minmax(0,1.05fr) minmax(0,1fr); gap:38px; align-items:stretch; }
.start-hero-copy { padding-block:46px 38px; position:relative; z-index:1; }
.start-hero h1 { font-size:clamp(64px,7.2vw,96px); line-height:.92; text-wrap:initial; }
.start-hero h1 em { color:var(--volt); font-style:normal; }
.start-landing .start-hero-summary { font-size:clamp(18px,1.8vw,23px); font-weight:600; line-height:1.35; margin-top:26px; }
.start-landing .start-hero-detail { max-width:49ch; margin-top:16px; color:var(--muted); font-size:16px; }
.start-hero-visual { position:relative; min-height:640px; min-width:0; }
.start-hero-photo { width:100%; height:100%; position:absolute; inset:0; object-fit:cover; object-position:69% center; }
.start-hero-word { position:absolute; left:22px; bottom:30px; font:800 clamp(50px,6vw,86px)/.9 var(--font-display); color:var(--paper); opacity:.72; }
.start-hero-capture { position:absolute; width:clamp(160px,16vw,214px); right:0; bottom:26px; }
.start-hero-capture .product-capture { --capture-width:100%; }
.start-hero-capture .product-capture img { border:1px solid var(--rule); box-shadow:0 14px 36px rgb(0 0 0 / 35%); }
.start-store-row { display:flex; flex-wrap:wrap; gap:10px; margin-top:24px; }
.start-store-row .store-badge { display:inline-flex; align-items:center; justify-content:center; min-height:52px; padding:14px 18px; border:1px solid var(--volt); border-radius:2px; font-size:15px; font-weight:700; line-height:1.25; background:var(--volt); color:var(--ink); transition:background-color .18s,color .18s; }
.start-store-row .store-badge:is(:hover,:focus-visible) { color:var(--ink); background:var(--paper); border-color:var(--paper); }
.start-landing main .start-reassurance { font-size:13px; color:var(--start-secondary); margin-top:12px; max-width:53ch; }
.start-inline-link { display:inline-flex; align-items:center; gap:10px; min-height:44px; margin-top:12px; font-size:14px; font-weight:600; text-decoration:underline; text-decoration-thickness:1px; text-underline-offset:5px; }
.start-inline-link:is(:hover,:focus-visible) { text-decoration-thickness:2px; }
.start-hero .start-inline-link:hover,.start-demo .start-inline-link:hover { color:var(--volt); }
.start-fit-strip { border-block:1px solid var(--rule); }
.start-fit-strip>.wrap { display:flex; align-items:center; justify-content:space-between; gap:16px 28px; padding-block:20px; }
.start-fit-strip p { font-weight:600; }
.start-fit-strip span { font-size:13px; color:var(--muted); }
.start-section-heading { display:grid; grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr); gap:32px 64px; align-items:end; margin-bottom:32px; }
.start-section-heading>p { max-width:48ch; color:var(--start-secondary); }
.start-product,.start-proof { --start-secondary:var(--muted-light); --focus:var(--ink); background:var(--paper); color:var(--ink); }
.start-tabs { display:grid; grid-template-columns:repeat(4,minmax(0,1fr)); border-block:1px solid var(--rule-light); }
.start-tabs a { text-align:center; display:flex; align-items:center; justify-content:center; min-height:60px; padding:14px 10px; font-size:18px; font-weight:600; border-bottom:3px solid transparent; }
.start-tabs a:hover { background:var(--rule-light); }
.start-tabs a[aria-selected="true"] { background:var(--ink); color:var(--paper); border-color:var(--volt); }
.start-tabs a:focus-visible { outline-offset:-5px; outline-color:var(--muted-light); }
.start-tabs a[aria-selected="true"]:focus-visible { outline-color:var(--volt); }
.start-feature { display:grid; grid-template-columns:minmax(0,1.12fr) minmax(0,.88fr); gap:64px; align-items:center; padding-block:32px; }
.start-feature+.start-feature { border-top:1px solid var(--rule-light); }
.start-explorer-ready .start-feature { border-top:0; }
.start-feature h3 { font:800 clamp(36px,4vw,54px)/1 var(--font-display); letter-spacing:-.02em; text-transform:uppercase; }
.start-feature-copy>p { margin-top:22px; max-width:51ch; color:var(--muted-light); }
.start-checklist { list-style:none; padding:0; margin:24px 0; }
.start-checklist li { position:relative; padding-left:25px; margin-block:12px; font-size:16px; line-height:1.4; }
.start-checklist li::before { content:""; position:absolute; left:2px; top:6px; width:10px; height:6px; border-left:2px solid currentColor; border-bottom:2px solid currentColor; transform:rotate(-45deg); }
.start-feature .button { background:var(--ink); color:var(--paper); min-height:48px; }
.start-feature .button:is(:hover,:focus-visible) { background:var(--volt); color:var(--ink); border-color:var(--ink); }
.start-feature-screen { justify-self:center; width:100%; max-width:360px; padding:20px 28px 12px; background:var(--rule-light); }
.start-feature-screen .product-capture { --capture-width:210px; }
.start-landing .start-feature-screen p { margin-top:12px; font-size:12px; text-align:center; color:var(--ink); }
#start-panel-diet .start-feature-screen { background:#e5dfca; }
#start-panel-coach .start-feature-screen { background:var(--volt); }
#start-panel-score .start-feature-screen { background:var(--water); }
.start-more { display:grid; grid-template-columns:1fr 1fr; gap:38px; border-top:1px solid var(--rule-light); padding-top:24px; }
.start-landing .start-more p { font-size:14px; color:var(--muted-light); margin:0; max-width:52ch; }
.start-more strong { display:block; color:var(--ink); font-size:16px; margin-bottom:5px; }
.start-demo { background:var(--ink); }
.start-demo-layout { display:grid; grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr); gap:clamp(38px,7vw,102px); align-items:center; }
.start-demo-copy>p { color:var(--muted); margin-top:24px; max-width:52ch; }
.start-demo-media { display:flex; justify-content:center; background:var(--surface); padding:28px; }
.start-demo-media video { display:block; width:100%; max-width:290px; max-height:590px; aspect-ratio:9/16; object-fit:contain; background:#000; }
.start-video-placeholder { position:relative; width:100%; max-width:290px; aspect-ratio:9/16; overflow:hidden; }
.start-video-placeholder>img { width:100%; height:100%; object-fit:cover; object-position:top; opacity:.32; }
.start-video-label { position:absolute; inset:auto 0 0; background:var(--ink); padding:22px; border-top:1px solid var(--rule); }
.start-video-label>span { font-size:12px; color:var(--volt); }
.start-video-label strong { display:block; margin-top:10px; font:800 38px/1 var(--font-display); text-transform:uppercase; }
.start-landing .start-video-label p { color:var(--muted); font-size:13px; margin-top:10px; }
.start-onboarding { list-style:none; margin:24px 0 10px; padding:0; counter-reset:start-step; }
.start-onboarding li { display:grid; grid-template-columns:30px 1fr; column-gap:12px; border-top:1px solid var(--rule); padding-block:14px; counter-increment:start-step; }
.start-onboarding li::before { content:counter(start-step); grid-row:span 2; color:var(--volt); font:700 28px/1.2 var(--font-display); }
.start-onboarding strong { font-weight:600; }
.start-onboarding span { font-size:14px; color:var(--muted); }
.start-founders { display:grid; grid-template-columns:1fr 1fr; gap:38px 64px; }
.start-founders>div { border-top:1px solid var(--rule-light); padding-top:22px; }
.start-founders h3 { font-size:20px; font-weight:700; }
.start-landing .start-founders p { margin-top:10px; color:var(--muted-light); font-size:16px; max-width:52ch; }
.start-proof .start-inline-link:hover { color:var(--ink); }
.start-proof-slots { display:grid; grid-template-columns:1.15fr .85fr; gap:24px; margin-top:32px; }
.start-proof-placeholder { padding:26px; border:1px dashed var(--muted-light); }
.start-placeholder-label { display:block; color:var(--muted-light); font-size:12px; }
.start-proof-placeholder h3 { font:700 30px/1.05 var(--font-display); text-transform:uppercase; margin-top:16px; }
.start-landing .start-proof-placeholder p { font-size:14px; margin-top:14px; color:var(--muted-light); }
.start-offer { background:var(--surface); }
.start-offer-grid { display:grid; grid-template-columns:minmax(0,1fr) minmax(0,1fr); border:1px solid var(--rule); }
.start-offer-grid>div { padding:32px; }
.start-free { --focus:var(--ink); background:var(--volt); color:var(--ink); }
.start-offer-grid h3 { font:700 clamp(28px,3vw,38px)/1 var(--font-display); text-transform:uppercase; }
.start-landing .start-price { display:flex; flex-wrap:wrap; gap:10px; align-items:baseline; margin-block:20px; font-variant-numeric:tabular-nums; }
.start-price strong { font:800 76px/.95 var(--font-display); letter-spacing:-.025em; }
.start-price span { font-size:16px; }
.start-free .start-store-row .store-badge { background:var(--ink); color:var(--paper); border-color:var(--ink); }
.start-free .start-store-row .store-badge:is(:hover,:focus-visible) { background:var(--paper); color:var(--ink); }
.start-paid>p:not(.start-price) { color:var(--muted); }
.start-paid .button.secondary { min-height:48px; border-color:var(--muted); }
.start-paid .button.secondary:is(:hover,:focus-visible) { color:var(--ink); background:var(--paper); border-color:var(--paper); }
.start-landing .start-offer-note { margin-top:16px; font-size:13px; }
.start-faq-layout { display:grid; grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr); gap:64px; }
.start-faq-layout>div>p { color:var(--muted); font-size:15px; margin-top:22px; }
.start-faq-layout a { text-decoration:underline; color:var(--paper); }
.start-faq-layout a:hover { color:var(--volt); }
.start-faq .faq-list p { font-size:16px; }
.start-finish { --start-secondary:var(--ink); --focus:var(--ink); background:var(--volt); color:var(--ink); padding-block:54px; }
.start-finish-layout { display:grid; grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr); gap:64px; align-items:center; }
.start-finish h2 { max-width:19ch; }
.start-finish-layout>div>p:not(.start-reassurance) { margin-top:22px; max-width:51ch; }
.start-finish .store-badge { background:var(--ink); color:var(--paper); border-color:var(--ink); }
.start-finish .store-badge:is(:hover,:focus-visible) { background:var(--paper); color:var(--ink); border-color:var(--ink); }
.start-qr { display:flex; align-items:center; gap:22px; padding:24px 0 24px 32px; border-left:1px solid var(--ink); }
.start-qr img { flex:none; width:152px; height:152px; background:white; }
.start-qr h3 { font-size:19px; }
.start-landing .start-qr p { font-size:14px; margin-top:8px; }
.start-qr span { display:block; font-size:12px; margin-top:10px; }
.start-landing .site-footer { padding-block:32px; }
.start-landing .footer-top,.start-landing .footer-wordmark { display:none; }
.start-landing .footer-bottom { margin:0; border:0; padding:0; }
.start-footer-links { display:flex; flex-wrap:wrap; gap:10px 24px; padding-bottom:24px; font-size:13px; }
.start-footer-links a,.start-footer-links button { min-height:44px; display:inline-flex; align-items:center; background:none; border:0; padding:0; font:inherit; color:var(--paper); cursor:pointer; }
.start-footer-links :is(a,button):hover { color:var(--volt); text-decoration:underline; }
.start-mobile-cta { display:none; }
@media(min-width:1450px) { .start-hero-visual { min-height:680px; } }
@media(max-width:1000px) {
  .start-hero h1 { font-size:clamp(58px,7.7vw,78px); }
  .start-hero-layout { gap:24px; }
  .start-hero-word { font-size:58px; left:16px; }
  .start-section-heading,.start-feature,.start-faq-layout { gap:32px; }
  .start-feature-screen { padding-inline:18px; }
  .start-finish-layout { grid-template-columns:minmax(0,1fr) minmax(0,.65fr); gap:38px; }
  .start-qr { flex-direction:column; align-items:flex-start; }
}
@media(max-width:760px) {
  .start-landing { --header-height:64px; }
  .start-header-inner { min-height:64px; justify-content:space-between; gap:12px; }
  .start-header nav { display:none; }
  .start-header .brand img { width:112px; }
  .start-header .button { padding:10px 13px; gap:9px; font-size:12px; }
  .start-header .button .icon { width:18px; }
  .start-hero-layout { grid-template-columns:minmax(0,1fr); gap:0; }
  .start-hero-copy { padding-block:32px 26px; }
  .start-hero h1 { font-size:clamp(56px,12.5vw,82px); line-height:.94; }
  .start-landing .start-hero-summary { font-size:20px; margin-top:20px; }
  .start-landing .start-hero-detail { max-width:52ch; font-size:16px; }
  .start-hero-visual { min-height:0; height:290px; margin-bottom:24px; }
  .start-hero-photo { object-position:67% 38%; }
  .start-hero-word { font-size:58px; bottom:18px; left:18px; }
  .start-hero-capture { width:122px; right:18px; bottom:14px; }
  .start-hero-capture .product-capture img { max-height:265px; }
  .start-store-row { gap:10px; margin-top:20px; }
  .start-store-row .store-badge { flex:1 1 145px; max-width:230px; padding-inline:12px; font-size:14px; }
  .start-fit-strip>.wrap { flex-wrap:wrap; gap:8px 20px; padding-block:16px; }
  .start-fit-strip p { width:100%; }
  .start-fit-strip span { font-size:12px; }
  .start-section { padding-block:44px; }
  .start-landing main h2 { font-size:clamp(34px,8.6vw,48px); }
  .start-section-heading { grid-template-columns:minmax(0,1fr); gap:18px; margin-bottom:26px; }
  .start-landing .start-section-heading>p { font-size:16px; }
  .start-tabs { grid-template-columns:repeat(2,minmax(0,1fr)); }
  .start-tabs a { min-height:52px; font-size:16px; padding:12px 6px; }
  .start-feature { grid-template-columns:minmax(0,1fr); gap:26px; padding-block:26px; }
  .start-feature h3 { font-size:38px; }
  .start-feature-copy>p { margin-top:16px; }
  .start-checklist { margin-block:18px; }
  .start-checklist li { font-size:15px; }
  .start-feature-screen { max-width:100%; padding-block:20px 12px; }
  .start-feature-screen .product-capture { --capture-width:180px; }
  .start-more { gap:20px; padding-top:20px; }
  .start-demo-layout { grid-template-columns:minmax(0,1fr); gap:26px; }
  .start-demo-copy { grid-row:1; }
  .start-demo-copy>p { margin-top:20px; font-size:16px; }
  .start-demo-media { padding:20px; }
  .start-video-placeholder { max-width:235px; }
  .start-video-label { padding:18px; }
  .start-video-label strong { font-size:32px; }
  .start-founders { grid-template-columns:minmax(0,1fr); gap:22px; }
  .start-proof-slots { grid-template-columns:minmax(0,1fr); gap:18px; margin-top:24px; }
  .start-proof-placeholder { padding:20px; }
  .start-offer-grid { grid-template-columns:minmax(0,1fr); }
  .start-offer-grid>div { padding:26px 22px; }
  .start-price strong { font-size:68px; }
  .start-faq-layout { grid-template-columns:minmax(0,1fr); gap:26px; }
  .start-faq-layout>div>p { margin-top:16px; }
  .start-finish { padding-block:40px; }
  .start-finish-layout { display:block; }
  .start-qr { display:none; }
  .start-landing .site-footer { padding-bottom:124px; }
  .start-mobile-cta:not([hidden]) { display:flex; position:fixed; inset:auto 0 0; z-index:25; align-items:center; justify-content:space-between; gap:12px; padding:12px var(--gutter) calc(12px + env(safe-area-inset-bottom)); background:var(--ink); border-top:1px solid var(--rule); box-shadow:0 -6px 24px rgb(0 0 0 / 15%); }
  .start-mobile-cta>div:first-child { flex:1; }
  .start-mobile-cta strong { display:block; font-size:14px; }
  .start-mobile-cta span { display:block; color:var(--muted); font-size:12px; }
  .start-mobile-cta .start-store-row { margin:0; flex:none; }
  .start-mobile-cta .store-badge { min-height:46px; flex:none; font-size:13px; }
  .start-mobile-cta:has(.store-badge + .store-badge) { flex-wrap:wrap; }
  .start-mobile-cta:has(.store-badge + .store-badge)>div:first-child { display:none; }
  .start-mobile-cta:has(.store-badge + .store-badge) .start-store-row { flex:1; }
  .start-mobile-cta:has(.store-badge + .store-badge) .store-badge { flex:1; }
}
@media(max-width:359px) {
  .start-more { grid-template-columns:minmax(0,1fr); }
  .start-mobile-cta>div:first-child { display:none; }
  .start-mobile-cta .start-store-row { flex:1; }
  .start-mobile-cta:has(.store-badge + .store-badge) .start-store-row { flex-direction:column; }
}
@media(prefers-reduced-motion:reduce) {
  .start-landing * { scroll-behavior:auto; }
}